Founded in the dynamic city of Dubai in 2024, Yours to Keep is a jewelry brand that celebrates the bond between artistry and emotional sentiment. Our exquisite 18k gold pieces are designed to resonate with each wearer, transforming jewelry into cherished keepsakes that won’t oxidize, tarnish, or discolor over time.

The name Yours to Keep embodies our dedication to crafting unique, meaningful pieces that allow each owner to form a deep personal connection, symbolizing cherished memories and special moments. We strive to provide not only stunning designs but also a way for our customers to express their individuality.

Rasha AlAmeri, the talented jewelry designer behind YTK, is an Iraqi-Canadian mother of three whose creativity is fueled by the enduring value of gold. Inspired by its timeless beauty and significance throughout history, she crafts exquisite pieces that reflect her unique vision—each design a storytelling treasure, thoughtfully customized.

The inspiration for her business emerged from the curiosity of others about the pieces she wears and creates for herself, designed to be both fun and suitable for daily wear. Every piece tells a story, reflecting her passion for artistry and her commitment to forging meaningful connections. As she balances motherhood with her design career, she pours her heart into each creation, ensuring that every piece becomes a treasured expression of love and craftsmanship.